Action News: As Executive Vice President and Chief
Operating Officer, the great majority of Dealers are familiar
with you, but for those new Dealers and Preferred Customers
who aren't, please summarize your areas of responsibility.
Amatuzio: I'm involved in all aspects of the company,
but my primary areas of responsibility include product development,
laboratory research, manufacturing and all areas of technical
Action News: This issue of the Action News features
the introduction of the new two-cycle oils. What was the
rationale behind further specialization of the two-cycle
Amatuzio: Two-cycle engine designs are changing
and it's absolutely imperative that AMSOIL provides the
best possible products for those new designs.
Action News: What types of design changes?
Amatuzio: Direct fuel injection and exhaust power
valves have been incorporated in two-cycle engines in efforts
to improve performance, reduce emissions and improve fuel
efficiency. As a result, we're seeing leaner fuel-to-oil
ratios and hotter-running engines, up to one-hundred and
twenty degrees Fahrenheit hotter. This places additional
demands on two-cycle oils.
Action News: And AMSOIL has met those demands with
the new two-cycle oils?
Amatuzio: Absolutely. Our Fabulous Four 2-Cycle Oils, as we call them, are the
best two-cycle oils in the industry. We've been working
on these oils for a long, long time and that effort is reflected
in the quality of these products.
Action News: What makes them so good?
Amatuzio: We have over thirty years of experience
in blending synthetic oil. No one does it better. Like all
of our oils, our new two-cycle oils are precise blends of
the best base stocks and additives available in the world.
We tested hundreds of formulations in laboratory settings
and real world applications to ensure that the oils we introduced
provide the best possible performance in the applications
they were designed for. Our Interceptor Oil, for example,
was designed to address deposit formation on exhaust power
valves, a problem which ultimately leads to valve sticking
and poor performance. That oil was tested in two separate
field trials in over one-hundred snowmobiles prior to its
introduction, not to mention hundreds of hours in laboratory
testing. There was no valve sticking.
Action News: So what specific applications are the
oils designed for?
Amatuzio: Each of the oils can be used in a variety
of applications, but each is designed for optimum performance
in limited, specific applications. We've created a chart that ranks each oil's performance
in different applications. Dealers and Preferred Customers
will see that each market category has one oil recommended
as excellent for that market. That's the oil that should
be used and recommended to customers.
Action News: And what are the markets each oil is
recommended as excellent for?
Amatuzio: The HP Injector Oil is recommended as
excellent for direct fuel injected, electronic fuel injected
and carbureted outboard motors. The Interceptor Oil is recommended
for snowmobiles, motorcycles, ATVs, personal watercraft
and jet boats. The Dominator Oil is recommended for racing
applications. And the two types of Saber Oil, Professional
and Outboard, are recommended for small two-cycle power
equipment and pre-mix outboards, respectively.
Action News: And these oils will replace the existing
Amatuzio: Yes. The HP Injector will replace the
current 2-Cycle Injector. The Dominator Oil will replace
the Series 2000 2-Cycle Oil. The Saber Professional and
Saber Outboard will replace the 100:1 Pre-Mix 2-Cycle Oil.
The Interceptor Oil is new to the line-up.
Action News: Will the current oils be discontinued
Amatuzio: They will be available while supplies
Action News: It's a pretty aggressive marketing
strategy to introduce a whole new line-up of two-cycle oils.
Amatuzio: Yes, it is. But we're an aggressive company.
We've always stayed ahead of the curve when it comes to
meeting the demands of modern engine design, and our two-cycle
oils are no exception.
Action News: You've given the new oils an aggressive
look, as well.
Amatuzio: Yes. Each has an aggressive identity.
Think about it. Two-cycle engines are aggressive engines.
They work hard, and the people who use them play hard and
work hard. Names like Dominator, Interceptor and Saber speak
directly to those people.
Action News: But it's not all in the name. Can it
be assumed that these oils perform as advertised?
Amatuzio: Better than advertised. You can count
Action News: Do you see a big market for these oils?
Amatuzio: A huge market. And it's a market where
we've established a significant presence. Along with our
Dealers, we've really capitalized on our snocross and supercross
sponsorships. This year AMSOIL is the official oil of nearly
every major snowmobile racing association in North America.
We're also the official oil of the AMA Chevy Trucks U.S.
Motocross Championships and have entered an agreement to
become the presenting sponsor of the Loretta Lynn Amateur
Amatuzio: Castro® manufactured a synthetic transmission
fluid called TranSynd® in conjunction with Allison® to be
used in heavy-duty Allison® transmissions. With the introduction
of this oil, Allison® established the Technical Engineering
Specification-295 (TES-295), and only operators using TES-295
oils can extend drain intervals according to Allison® recommendations
in bulletin 10-TR-99 Rev. B, and only those operators are
eligible to purchase the Allison¨ extended transmission
coverage (ETC) warranty. Although Castro® has since made
that product available to other marketers, manufacturers
outside that limited sphere are handcuffed. To achieve TES-295
is virtually impossible because Allison¨ has not made the
TES-295 test stand available and has not established the
necessary formalized field trial protocol. Therefore, AMSOIL
performed a reverse engineering process on TranSynd® to
uncover its chemical make-up, and then formulated a product
based on the same type of chemical technology. Our product
is a TES-295 quality fluid.
Action News: And AMSOIL can claim TES-295 quality
without having run the tests?
Amatuzio: Yes, because Allison® did run the tests
on TranSynd® and AMSOIL successfully reverse engineered
TranSynd,® creating a fluid based on the same type of technology.
Both contain PAO, both contain ester, both contain enhanced
additive systems and neither contains VI improvers. Not
even sophisticated laboratory analysis can accurately measure
the differences between Torque-Drive™ and TranSynd®.
Action News: What differences will Allison® customers
notice when switching from Transynd® to Torque-Drive™?
Amatuzio: The only difference they will notice is
price. Torque-Drive™, at commercial prices, is considerably
less than TranSynd®.
Action News: How about the warranty issue?
Amatuzio: The use of Torque-Drive™ will not affect
the standard Allison® warranty for defects in material or
workmanship, and may only be challenged if there is clear
evidence of a lubricant-related failure, in which case AMSOIL
provides full warranty coverage. Torque-Drive™ does not
fulfill the Allison¨ warranty requirements for those customers
who have already purchased the Allison¨ extended transmission
coverage. This is a separate contract that binds the parties
according to its terms. Customers who are considering purchasing
the Allison® extended transmission coverage should be aware
that it can be very costly, ranging from $235 per unit for
one year in school busses equipped with 1000 model transmissions
to as much as $4,000 per unit for three years in busses
equipped with a B500R transmissions. Allison® customers
need to ask themselves where the savings are if they have
to pay big dollars for additional warranty coverage which
forces them to use the most expensive transmission fluid
available. If Allison® customers consider Torque-Drive™
as an alternative, they will find that the standard Allison®
warranty for defects in material and workmanship is not
compromised and AMSOIL provides additional warranty coverage
for lubricant related failures indefinitely.
Action News: Thank you, Alan. Any other new products
we should know about?
Amatuzio: There's always something brewing in our
lab, but that can wait.