A Commitment to Excellence in Synthetic
The History of AMSOIL
a jet fighter squadron commander Lieutenant Colonel Albert J.
Amatuzio had ample opportunity to witness synthetic lubricants
in action. These oils are used exclusively in jet engines because
of three extraordinary performance characteristics: an ability
to reduce friction and wear on engine components, an ability
to function dependably at severe temperature extremes and an
ability to withstand rigorous and lengthy engine operation without
Recognizing that these same benefits would probe invaluable
in combustion engines, Al Amatuzio formulated the first synthetic
motor oil in the world to meet API service requirements for
automobile engines. The new lubricant performed like no other
before it. When the first can of AMSOIL 10W-40 appeared on the
market in 1972, it signaled the birth of an entire industry.
AMSOIL synthetic lubricants have expanded the boundries of lubrication
science and redifined the performance possibilities of modern
machinery and engines.
INC. was founded on Al Amatuzio's desire for technical innovation,
his commitment to high quality and his belief that consumers
would respond to a superior product. The company has remained
true to these ideals; its history is a checklist of revolutionary
products that have withstood the tests of time.
As the pioneer corporation in the field of synthetic
lubrication, AMSOIL sees its Commitment to Excellence as a historical
responsibility, and A.J. Amatuzio's energy and vision continue
to drive the company forward.
AMSOIL is The Company of Firsts Documented History of Innovation and Leadership
to develop an API rated 100 percent synthetic motor oil.
to introduce the concept of "extended drain intervals"
with a recommended 25,000-mile/12-month drain interval.
U.S. company to utilize the NOACK volatility test as a standard
of performance excellence.
to produce synthetic motor oils for diesel engines, racing
engines, turbos and marine engines.
to introduce synthetic oils that legitimately contribute
to improving fuel efficiency.
to manufacture synthetic gear lube for automotive use.
to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
to manufacture a synthetic automatic
transmission fluid for automotive use.
- First in Synthetics, Second to None
AMSOIL formulates a wide selection of synthetic
lubricating oils for all types of engine and gear applications,
including those for specialized vehicles and severe operating
conditions. In addition, AMSOIL has developed sophisticated
fuel additives, filtration systems and other companion products
that supplement and extend lubricant performance.
This complete line of qulaity products is recognized
by countless private motorists, fleet managers and industrial
administrators as the best and most cost-effective choice for
increasing engine performance, reducing maintenance and prolonging
vehicle and equipment life.
AMSOIL corporate headquarters, manufacturing plants, and main
distribution center are located in Superior, Wisconsin, with
several regional warehouses strategically located throughout
North America and overseas. These facilities cover a total of
more than 300,000 square feet.
The state-of-the-art lubricant production plant
contains materials blending and bulk storage facilities, as
well as high speed canning lines and packaging equipment. A
separate plant is thoroughly equipped with specialized tools
and machinery for the manufacture of AMSOIL's various air and
oil filters. The main warehouse serves as the hub of a global
distribution network; bottles, cases, drums and totes bearing
the AMSOIL label are shipped worldwide. Capacity is geared to
meet projected market demands decades away.
Research and Development
Research and testing are high priorities at AMSOIL.
Specialists in every facet of synthetic lubricant technology
staff our research and development facilities. The chemical
and engine test laboratories are well equipped with the sensitive
analytical instruments needed for design and development of
the world's finest oils.
Quality assurance test procedures are rigorous and begin
with analysis of every single barrel of raw material that enters
the plant. Both during new product development and as a continuing
control on the manufacturing process, AMSOIL lubricants are
subjected to an exhaustive series of standardized industry tests,
including those that measure film and shear strength, flashpoint,
volatility and high- and low-temperature viscosity.
No other lubricant manufacturer in the world matches
the high quality standards set by AMSOIL, and all AMSOIL synthetic
lubricants exceed industry specifications by a wide margin.
Our 100% American-made products pass even Europe's more stringent
tests with "flying colors."
Even the most comprehensive lab testing must be
validated in the field. AMSOIL products are proven in intensive
field demonstrations involving automobiles, trucks and commercial
and industrial equipment in real-world service situations.
Long-range studies have involved vehicles requiring the
most sever lubricant applications: taxicabs, delivery fleets,
police and emergency vehicles, over-the-road transports and
heavy-duty construction and industrial machinery.
Results of test performed under these extreme
operating conditions demonstrate that AMSOIL products reduce
engine wear, decrease maintenance time, maximize fuel efficiency
and increase fleet cost effectiveness.
The final, conclusive proof of any lubrication
product is, of course, the superior performance acknowledged
by satisfied consumers and cost-conscious fleet managers.
our world strengthens its environmental policies and grapples
with pollution issues, the ecological wisdom of using synthetic
lubricants becomes obvious. AMSOIL synthetic motor oils outlast
regular petroleum-based oils by as much as eleven times. These
remarkably long drain intervals help ease the world's waste-disposal
problem: users of synthetics simply have much less oil and fewer
plastic containers to deal with. The combined use of AMSOIL
motor oil, air and oil filters and engine oil analysis has now
made one-fill, zero-waste lubrication a reality.
The superior lubricity of AMSOIL products means
much less friction, drag and wear on critical engine parts.
The resulting improvement in fuel efficiency and reduction of
emission levels contribute to the conservation of natural resources
and protection of the atmosphere.
Additionally, AMSOIL has made the technology of biodegradability
a top research priority, with encouraging recent successes.
AMSOIL INC. is determined to meet the challenge
of the lubrication industry's environmental responsibilities
head on. Our long-standing quality products lead the way to
a greener, healthier planet for the next generation.
The Future with
world relies on technology to meet ever-increasing demands of
transportation, manufacturing and industry. The use of high
quality synthetic lubricants to meet these demands has grown
steadily. However, tomorrow's needs will be different from today's.
AMSOL INC. anticipates these needs and will remain on the leading
edge of new developments.
As engineering and automotive technologies progress
and generate higher performance machinery, it is certain that
synthetic lubrication will be the ONLY choice for most applications.
AMSOIL will maintain its Commitment To Excellence and continue
to set the standards by which other lubricants are judged.
AMSOIL has been the leader in quality
synthetic lubrication for almost three decades, and will continue
to introduce dynamic and innovative products to meet the challenges
of the 21st century.